Wizz Air, the largest low-cost airline in Central and Eastern Europe, announced today the launch of a new website optimized for mobile device web browsers to complement the company’s existing desk-top website and Apple and Android apps.
“Our studies show expanding use of mobile devices by our customers to find and book flights in WIZZ, and our new mobile site makes that process much easier,” said Johan Eidhagen, Head of Marketing and Brand for WIZZ. “The first release focuses on the most common booking requirements and we’ll add functionality for check-in and services in the coming weeks.”
The mobile site – m.wizzair.com – was launched Monday and connects through the mobile device’s web browser. While most mobile customers are using the WIZZ app on iOS or Android platforms, a small number of mobile customers use their device’s web browser and can now switch to the optimized mobile site. In addition to increased functionality through updates, the mobile site will be available in eight languages.
“We’ve seen the number of mobile visitors to the WIZZ website recently grow as a percentage of all visits, making the addition of the new mobile version very timely,” Eidhagen said. “Our customers are always eager to use new tools to make the WIZZ experience even easier than in the past and our new mobile website gives them that functionality.”